Urban Crew

Urban Crew is a retail design project completed in partnership with Arizona State University’s FIDM Fashion program. Each interior design student was paired with a fashion student acting as a “client,” responsible for developing an original brand concept. Our role was to translate that brand identity into a fully realized retail environment.

Urban Crew emerged as a brand rooted in biomorphic forms and organic design language, reimagining urban apparel through a connection to nature. The store concept centers clothing within natural contexts, using fluid geometries, sculptural elements, and material choices inspired by the natural world.